Wood Working|
Nov
09
Filed Under (Marketing) by Kert
Andrew Wood asked:
There are some things Britain just does better, like comedy. If you have ever seen the US versions of shows like Coupling and The Office or Life on Mars they are simply nowhere near as good as the original UK versions. There are things in which Britain is not as good at and golf marketing is certainly one of them.
Good golf mailing lists are far harder to find in the UK and are much smaller in size even proportionate to the population.
Most British clubs’ websites (and I’ve been on hundreds) are about 5 years behind where clubs in the US are now in technology.
A far smaller percentage of clubs have online tee times or booking engines.
Most pay as you go clubs have woefully inadequate e-mail databases, while private clubs, well, I won’t even go there….
Many people have asked the question, “Will US style marketing work in Britain?”
The fact of the matter is our marketing is not per say US style (Three of our staff are English) it’s just well thought out, proven marketing.
If you have a larger database of daily fee players than the pay as you go club down the street, all things being equal, you will do better.
If your website has five ways to get players to register on your website rather than none or one, you will collect more data.
If you are a private club and you provide someone on staff with a manual on how to properly present and sell memberships, you will attract more members than if you simply wing it!
When I first came to the US in 1980, I stayed two years before coming home. I was really excited about a new shop I had seen in a Miami mall that did one hour photos. I had all the information and showed it to my best friend; the machine cost $50,000 and there were none in Britain. He thought it seemed like a good idea, as well, but alas in our early twenties, the money wasn’t there. The next year I saw one in London. Three years later those one hour shops were everywhere in Britain!
Over the last twenty years, I could give you hundreds of other examples. For better or worse, most things US eventually make their way across the pond and the majority catch on.
Golf marketing like everything else is changing and those who are earlier adopters to new ideas, technology, and strategies will reap the greatest rewards…
No matter where those ideas come from!
I’ll be in the UK playing in some tournaments and visiting with our UK partners, in July and August; let me know if you are interested in a visit. Since I’m on holiday, a round of golf and a pint of beer might do the job, if you are located somewhere near where I am playing! (I charge 5,000 pounds a day in the US for my advice, so this is a spectacular offer!)
LEO
There are some things Britain just does better, like comedy. If you have ever seen the US versions of shows like Coupling and The Office or Life on Mars they are simply nowhere near as good as the original UK versions. There are things in which Britain is not as good at and golf marketing is certainly one of them.
Good golf mailing lists are far harder to find in the UK and are much smaller in size even proportionate to the population.
Most British clubs’ websites (and I’ve been on hundreds) are about 5 years behind where clubs in the US are now in technology.
A far smaller percentage of clubs have online tee times or booking engines.
Most pay as you go clubs have woefully inadequate e-mail databases, while private clubs, well, I won’t even go there….
Many people have asked the question, “Will US style marketing work in Britain?”
__________________________________________________________________
The fact of the matter is our marketing is not per say US style (Three of our staff are English) it’s just well thought out, proven marketing.
If you have a larger database of daily fee players than the pay as you go club down the street, all things being equal, you will do better.
If your website has five ways to get players to register on your website rather than none or one, you will collect more data.
If you are a private club and you provide someone on staff with a manual on how to properly present and sell memberships, you will attract more members than if you simply wing it!
When I first came to the US in 1980, I stayed two years before coming home. I was really excited about a new shop I had seen in a Miami mall that did one hour photos. I had all the information and showed it to my best friend; the machine cost $50,000 and there were none in Britain. He thought it seemed like a good idea, as well, but alas in our early twenties, the money wasn’t there. The next year I saw one in London. Three years later those one hour shops were everywhere in Britain!
Over the last twenty years, I could give you hundreds of other examples. For better or worse, most things US eventually make their way across the pond and the majority catch on.
Golf marketing like everything else is changing and those who are earlier adopters to new ideas, technology, and strategies will reap the greatest rewards…
No matter where those ideas come from!
I’ll be in the UK playing in some tournaments and visiting with our UK partners, in July and August; let me know if you are interested in a visit. Since I’m on holiday, a round of golf and a pint of beer might do the job, if you are located somewhere near where I am playing! (I charge 5,000 pounds a day in the US for my advice, so this is a spectacular offer!)
LEO
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